Project Overview Save Sumatran Orangutans(S.S.O) is a non-profit organization focused on help replant destroyed forest in Sumatra and restore Sumatran Orangutans habitat. Users can help by purchasing campaign apparel items as a donation for act
Persona: Marry Problem statement: Marry is a preschool teacher who needs to make her contribution to help save endangered Sumatran Orangutans because our planet and ecosystem will be better by helping them.
Journey Map I created a user journey map of Marry’s experience using the site to identify possible pain points and improvement opportunities.
Ideation I did a quick ideation exercise to come up with ideas for how to address gaps identified in the Journey map. My focus was specifically on delivering information about endangered Sumatran Orangutans and providing campaign apparel options.
Digital Wireframes After ideating and drafting some paper wireframes, I created the initial designs for the Save Sumatran Orangutans app. These designs focused on delivering important information about endangered Sumatran Orangutans and guidance
Low-Fidelity Prototype To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of purchasing an item to help make contribution to the campaign. View Save Sumatran Orangutans’ low-fidelity prototype
Mockups Changes based on the insights from the usability studies.
Mockups Changes based on the insights from the usability studies.
Key Mockups
High-Fidelity Prototype The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study. View Save Sumatran Orangutans high-fidelity prototype Accessibility
Sitemap With the app designs completed, I started work on designing the responsive website. I used the Save Sumatran Orangutans sitemap to guide the organizational structure of each screen’s design to ensure a cohesive and consistent experience a
Responsive Designs The designs for screen size variation included mobile, table, and desktop. I optimized the designs to fit specific user needs for each device and screen size.
Desktop High-Fidelity Prototype View Save Sumatran Orangutans Desktop high-fidelity prototype
Takeaways Impact: Users shared that the app made the “donation” seem like something they could actually help and make action on it. One quote from peer feedback was that “ the Save Sumatran Orangutans app helps get more people involved because th
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